TikTok is a social media platform where users can watch, create and share short videos. The TikTok app is best known as a way for its DIY 30-second-or-less videos set to music, but it is constantly adding new features. These include whimsical filters and the ability to “stitch” other videos, adding another user’s content to yours. 

Needless to say, TikTok is a hotbed of user creativity. But with around 500,000,000 monthly users globally, TikTok is also a powerful marketing tool. 

Here’s how your beauty salon can use TikTok to drive new business.

TikTok Helps You Look and Stay Trendy 

Okay, we know we sound old even writing this. But having a TikTok account will make your salon seem youthful and current. The average TikTok user in America is under 30 years old. By creating and sharing content on TikTok, you’re giving your beauty salon free exposure to a younger demographic. 

If you’re worried about looking like an old fogie pretending to be “with it,” have no fear. TikTok trends originate organically and are constantly changing. Just by watching other users’ content, you’ll get a better understanding of the possibilities of the medium.

There’s also no pressure to create a new type of video on your own. If you’re stuck on what kind of content to create, feel free to put your own twist on content originated by other beauty salons, hairstylists and trendsetters. Use likes, comments and even stitches of your content to gauge what’s landing and what’s not. As with other social media platforms, you can hashtag your content to drive interested users your way.  

And in case you missed this the first time: TikTok is free. 

TikTok Gives You a Global Audience 

It may seem counterintuitive to create content for a global audience, especially if your salon is an independently owned business. Yet having a regional, national or even international TikTok following can help drive local clients to your business. Such clients will see visiting your salon as exclusive and exciting. If you have a robust TikTok account, a client may use a session with you as an opportunity to post TikTok content of their own.

If a client mentions your salon in their TikTok, it’s even more free exposure for you. This helps feed more clients to your salon. It’s a wonderful, never-ending cycle of success. While many brands are on TikTok, the playful DIY nature of the content posted will allow you to build a large audience and interact with potential clients in a way that feels organic.

TikTok Helps You Showcase Your Services 

What makes TikTok more dynamic than Facebook or Instagram as a social media tool is its creative, interactive quality. Through TikTok, you can easily create: 

• Before and after videos that showcase your clients’ transformations 
• Informational videos sharing hair care facts, best practices, and tutorials  
• Action videos showing your hairstyling skills at work
• Videos commenting on or explaining hairdressing trends 

This content should showcase the quality of your work first and foremost. However, TikTok’s many features and trends also give users the ability to show their unique personalities. 

Remember: Your salon is a brand. Skill is the most important quality of a good hairstylist, yet many clients form deep friendships with the people who cut and style their hair as well.

TikTok allows you to showcase your beauty salon’s unique personality. Maybe you want your salon to seem aspirational. Or perhaps you’d like it to be perceived as a fun, friendly place where everyone is welcome. Or both!

TikTok content is easy to create, especially once you’ve had a little practice. While it may seem daunting at first, it will give your salon unprecedented opportunities to bring in new clients. By showcasing your services, expressing your salon’s personality, and interacting with other users, TikTok can grow your salon in a way you never imagined.