So, you want to go to beauty school? Well, Ogle School is a great place to start your beauty career! But how do you set yourself up for success after you graduate and obtain your cosmetology or esthetics license? Building a brand while in beauty school can be an exciting and rewarding journey. One that positions you to have a vibrant portfolio and client pipeline before graduation and licensing. Here are some steps to help you build your brand while in beauty school:
1. Define Your Niche: Determine what aspect of beauty you’re most passionate about and where your skills lie. Whether it’s skincare, makeup, hair styling, or something else, focusing on a specific niche will help you stand out and build your brand in a market that best suits your talent.
2. Create a Unique Selling Proposition (USP): Identify what makes your brand unique and differentiates it from other cosmetologists and estheticians. Your USP could be your approach to beauty, use of natural ingredients, specialization in specific techniques, or anything else that sets you apart from competitors.
3. Develop Your Skills: Take advantage of your time in beauty school to hone your craft and learn as much as possible. Experiment with different techniques, products, and styles to find what works best for you. Work with diverse clients that will help you expand your experience and skills.
4. Build a Portfolio: Start building a portfolio of your work to showcase your skills and attract potential clients. Take high-quality photos of your creations and compile them into a professional-looking portfolio that you can share online and in person. At Ogle School, we partner with CanvasMe to help students merchandise their talent in the best light possible.
5. Network: Take advantage of networking opportunities in and out of beauty school. Connect with fellow students, instructors, industry professionals, and potential clients to build relationships and grow your brand.
6. Create an Online Presence: Establish a solid online presence by creating a professional website and setting up profiles on social media platforms like Instagram, TikTok, and StyleSeat. Use these platforms to share your work, engage with your audience, and attract new clients for post-graduation and licensing.
7. Offer Specials and Promotions: At Ogle School, we offer specials and promotions such as discounted services or referral discounts for clients you take with you after graduation. This can help you build a client base and generate word-of-mouth referrals.
8. Provide Excellent Customer Service: Focus on providing excellent customer service to every client you work with while in beauty school. Happy clients are more likely to become repeat customers and refer their friends and family to your business once you graduate and become licensed.
