Representing your brand on social media is important. Having a relatively large following will give you credibility to most people visiting your social media platform. When you develop a loyal following, your opinion on products and other hairstylists is valued. Sharing other products and people’s content helps engage your audience. That’s why tagging branded content in your posts is essential.
The Different Ways to Tag Your Post
Geotagging
If you’re doing makeup or hair for a specific event, then geotag where you are; this will grab people’s attention who may be looking for stylists for their events.
As a bonus, the venue you are tagging might, in turn, repost your content. Geotagging can potentially expand your audience.
Tagging Brands
A good way of connecting with people in your industry, and sometimes even scoring free swag, is by tagging products you are using. Always include some commentary in your post. While tagging a brand with a strong image is valid, adding commentary will be more engaging to your followers.
If you’re a makeup artist and you’re doing a demo, then telling your viewers right off the bat that you’ll tag the products you’re using in the caption or comments will make you reliable to the viewer and also keep you organized. A follower will remember when one of the accounts they follow is generous with their knowledge and will remain loyal. Tag brands with both small and big followings. Everyone counts. So, tag away!
Attribution: @georgepapanikolas
Tagging Clients
Whether you’re a hairstylist, makeup artist, barber, or nail tech, a big part of promoting your brand online includes sharing your work. Share your work, and tag your clients in stories and posts. Showing off your work is your best calling card, and chances are the client will repost what you shared and tag you directly. As a courtesy, it’s always a good code of conduct to ask the client if you can tag them online.
Adding Hashtags to Posts that are Tagged
So, if you’ve tagged a client, product, or venue in your post, the next step to expanding your reach is to include relevant hashtags included in the post. There are trending hashtags, niche hashtags, or generalized hashtags that appeal to the masses. For example, suppose you have a typically conservative client in their style, and they get a hairstyle or makeover that is a bold and drastic departure from what they usually look like. In that case, you can include a hashtag like #yolo (we can thank the rapper Drake for this acronym, “you only live once”), and add niche hashtags as well with commentary for context.
Lacy Redway, a hairstylist popular for red carpet looks, tags her clients, the makeup artist, and the stylists while adding hashtags to expand her reach.
Attribution: @lacyredway
In the following image, the makeup artist @meyloetta tags other makeup artists. She also names the products she is using in this particular look and tags each one of them. Lastly, she uses a line of niche hashtags to wrap up her post because she knows who her audience is, and that is where her focus is.
Attribution: @meyloetta
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